Outranking the competition by holding user attention for longer and garnering more clicks.Ranking for rich snippet and answer box searches.This provides several advantages for your SEO and content strategy, including: Informative content answers as many user questions as possible. Generally, I focus on quality over quantity, which typically equates to low volume over high volume.īonus Tip: Conducting page-by-page keyword research, you can discover other keyword variations Google ranks that page for that you otherwise would not have inputted in your content. With this information, you can create a list of seed keywords to launch your first plan of attack. Choose Low Volume, High-Reward Keywordsįirst and foremost, you want to know which products, services, and keywords deliver the most profit. Here, you’ll find nine Keyword Planner research tips that can help you target more profitable terms in organic and paid campaigns. There are many keyword research tools available, and each requires a unique creative focus to produce the best search opportunities.įor this article, I’ll home in on one tool from the internet Mothership that sometimes gets sidelined for SEO due to its ad-based focus: Google Keyword Planner. This is especially true when approaching keyword research. Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices. One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design.
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